Emirates

Simon Hill • 16 May 2021

Working with airline specialists Spafax


The Brief

To edit the onboard content for the airline including compiling the tv channels as well as editing out sensitive material and recaptioning the ‘now, next, later boards for the hybrid systems.


Implementation

Similar to the BA contract this involved managing the tv content for the airline. Like the BA account there were multiple channels to be edited with idents, ads and programmes but with the additional challenge of cutting scenes for sex, nudity and language. The trick here was to do a seamless edit that didn’t detract from the programme in any way.



A further challenge came later in the form of the hybrid menus. This meant retitling about 300 title boards a month with about 800 titles. The most cost-effective and timely solution was for me to do it manually before the files went off to the encoders.

I also edited a number of promos each month for the airline – I’m sure we must have made more than 100 over the years.


The Result

If I do so myself, we did do a great job! We took this from a linear tape suite to Avid and delivered substantial savings along the way. The content had to be delivered to broadcast spec and we continued to do it until the aircraft using his system were no longer in service. A good workflow and years of experience made everything run like clockwork!


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