The Brief

To create an intro video for the umbrella brand 'Coal Yard Creatives' which represents a community of nine small independent businesses based in Hambledon, Surrey. The objective was to ensure the viewer felt a connection with the business owners as well as seeing the value of the one stop shop for many handcrafted products and services at the Old Coal Yard.

The final video would be used on social and their website.

Implementation

Coordinating nine different businesses to be available on the same day was half the battle but once we got the date, we took only 30 mins of their time to film a quick interview. The filming was relaxed and informal with no pre-set questions or script provided in advance - this resulted in a more natural interview where they could express themselves and their skills and passions in their own style.

The Result

The final video offers consistent content throughout to represent the whole community of the Coal Yard Creatives but still allowing the individuality of the businesses to shine through. We especially enjoyed compiling the laughter at the end of the video which also showed how much fun we had during the filming!